Hootsuite teamed up with the UBC Marketing Association to host Battle Of The Ads 2016, UBC's flagship marketing case competition. To promote Hootsuite's large enterprise solutions, my team and I developed the "Bridge to Social Media Smoother" campaign, which promoted the easy transition into social marketing with a return on investment.
Through research, we identified an opportunity to target B2B enterprises with revenues between $100M to $500M, as the majority displayed curiousity about social media but had yet to adopt social media management tools. Our campaign suggested targeted digital ads, email marketing, and personalized workshops to be held at the offices of potential clients. Email invites would include a video that utilizes education, humour, and visual effects to deliver an effective call-to-action.